Inspired by Run-DMC, this design is a riff on their iconic logo and ground-breaking rap/rock classic with Aerosmith.
I really wanted to stay true to the original design and use Franklin Gothic Heavy, but the variance in width between the “W” in walk and “T” in talk made for an unbalanced look.
I ended up using Liberation which was close and monospaced. I thickened it up to make it heavy and created my own “W” to complete the look.
The design is available now on t-shirts, hoodies, and more, so head over to the shop and order yours today.